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Ban
In a general sense - a ban, block, a refusal to service. In a different sense – jargon term that is used by webmasters, meaning a way of punishment for the use of unauthorized techniques. The essence of punishment - the refusal by the search engine to index the site. As a result - the site ceases to appear in search queries. Restoring the index is not guaranteed, usually this requires personal correspondence with the search engine.
Browser
This is program installed on your computer which allows the user to view documents circulated on the Internet (html, xml, etc.). A browser has the address bar, where you write the address respectively, and if there is a connection to the Internet, you can view those pages. The most common browsers are: Internet Explorer, FireFox, Opera, Mozilla
Weighted Index
Weighted index. Numerical indicator displaying information on the quantity and quality of links to the site from other sites. WI is calculated by each search engine differently, the algorithm of the process is kept secret. It is possible that WI affects the position, ranking of the site in the search queries.
Doorway
Doorway is a page on the site which is optimized for one or more keyword search phrases. This is done in order to hit the high places in search results. Typically, for a webmaster this means an automated doorway containing random text, in which the search phrase is periodically inserted. This method of promotion is punishable by search engines and could lead to the ban.
Index
A search engine database, so-called inverted index. Usually looks like an index of terms used in textbooks and scientific journals. It contains a dictionary of words found on the Internet pages with lists of addresses of Internet pages that contain those words. This index is used to find pages with the occurrence of specified keywords. The index is updated by a search robot during periodic crawls on the Internet.
Indexing
The process of visiting website pages and placing them in a database of the search engine. Only after the indexing the page it can be found in the search engine.
Click
Literally click means mouse button click. Transition of a visitor from one page to another by pressing on a link.
Cloaking
Literally means masking something. Cloaking is a way a web server behaves where a user sees a page of the site with one content, but search engine – different content. This is possible through tracking of the IP-address of search robots and issuing them with different information. Cloaking allows hiding of spam from search engine robots, spam puts the website higher up in the search engine rankings, at the same time offering wanted content for the users. If cloaking is discovered in most cases it leads to site being banned.
Conversion
Basically – a coefficient which shows site’s efficiency. It is the ratio of visitors who benefited from the service offered compared to all other users who came to the site. Also it could be said that it is the number of visitors to the site, who benefited from the service, compared to users who saw the site ads or services.
Context advertising
Advertising, the content of which depends on the user's query in the search engine. Because such advertising targets people who deliberately seek information on request, its effectiveness is much higher than normal. Such advertising provides the best conversion of visitors into buyers.
Meta tags
Special instructions given to the search engine located in the text pages of the site, but which are not displayed to the user. More often than not the meta tags are used as Keywords and Description of the page. The first includes a list of keywords, which corresponds to a page and the second - its brief annotation. Modern search engines do not attach great importance to meta tags when ranking pages.
Moderator
The man, whose task is tracking "order" on the site. Unlike the administrator, he/she only has rights to remove unwanted content on the site (such as user communication on the forum) as well as punishing users who cause trouble, using banning.
Link spam
Adding links to the website pages solely for them to be indexed by search engines and thus increasing the popularity of the website through the amount of links(in its various versions), with a view to influence the position of the site in search results. This is the most common ways to promote a website. Despite the sincere dislike of this by search engines, the popularity of this method is only increasing.
Search Engine
This is software and hardware package designed to implement the search on the Internet and response to the user's request. The request could be text, which will issue a set of links to pages and sites related to the request of the user (in the view of the search engine).
Search Engine Optimization
Also site advising, also "promotion" of the site, site optimization, search engine optimization, SEO - a set of actions to change the site and elements of the surrounding environment in order to obtain high places in results for a given request (in the search engine).
Search robot
Is a program, which is an integral part of the search engine, and designed to crawl Internet pages for the purpose of their entry into the database of the search engine. The order to crawling pages and the frequency of visits is governed by search engine’s algorithms.
Search spam
Various methods of decepting search engines and their visitors, in order to increase the page rank in search results. Different search engines have different definitions of what is considered spam, the most common definition of "search spam" - any tricks or texts, targeted only at the search engines robot and not intended for the "live" visitor.
Display
Viewing of the page by a user. In regards to advertising impressions, it means a demonstration of links or advertising banner to users, including multiple shows, due to reloading of the page. There is also a unique concept of display - the number of unique users who viewed a page or advertising material.
Promoter
Comes from - to promote, advertise. The company who is in charge of promotion of the site on the web.
Ranking
The process of selection of pages from the database of the search engine, which is matched to the user’s request, and streamlining their degree of relevancy in decreasing order. (for the request).
Redirecting
A software solution or a script which redirects the user from the selected page to another page, which perhaps is not in the interest of the user.
Search Results
Also SERP (search engine result page). Page, which is issued by a search engines in response to a user's query. It contains a set of Internet links to pages that match, according to the search engine algorithm, user’s request (relevant to it).
Relevance
Indicates the degree to which the search engine found the right document when user searched for it.
Script
A small program, executed on the server and written in a special scripting language (php-scripts, perl-scripts, etc.) or the user's browser (JavaScript, etc.). It is used to perform complex action that are not performed by a normal web server or browser.
Link popularity
The name of technology that, when calculating the relevance of a particular document request, takes into account the credibility of the document - the presence of links to the document or domain on the web, and also the text of those links. There are several realizations of the link popularity used by various search engines for example - PageRank (Google). As a rule, all existing versions, realizations also take into account the popularity of domains or reference documents that link to the domain or document in question.
Stop-word
Official language units, not incurring any self-meaning. These are pretexts, prepositions, etc. As a rule they are removed when search engine indexes pages in order to reduce the burden on the search engine and reducing the size of the index. When a user request stop-words, they are also removed from the request. Each search engine typically has its own set of stop-words. Stop-words may also be simple, frequent Internet Service sequence of signs, for example, http, www, .com.
Title
The contents of tag <title>. Displayed as the title in the browser window displaying site pages and as the title of the page found in search results.
Traffic
The flow of visitors to the site, visitors audience. Also it is set of visitor conversions from other sites to this site.
A unique visitor
The term which refers to the Internet user, visiting the site from a particular computer, with a certain browser, for the first time in a certain period of time (day, last hour, etc.). For example, a user, which visited the site twice from one computer during the day is not considered unique. The term is used when we need to find out the number of real visitors.
Frame
Part of the web page, which is based on the frame. Frames work in a similar way as windows of the operating system, linked to one part of the web page - a user can work with those frames, windows, while the rest of the site remains unchanged. Frames are designed for sites with complex navigation; it is not recommended to use them in other cases, because of the peculiarities of their structure they are inconvenient for search engine robots.
Hit
This is when a browser send a request to the web server. Usually used in the narrower sense - request to the web page (document type. html,. php,. cgi,. asp, etc.), but excluding requests to files containing graphic images, service requests etc. In a simple sense, hit – is the opening of a webpage to the user.
Host
IP-address of the visitor, first established by a web server or statistics service over a period of time (days, hours). One unique visitor can count as one host (if he has an IP-address allocated only to him), not generally regarded as a host (if IP-address for a group of users is embodied, for example, through a proxy server, through which users access the Internet, and the IP address was already recorded) or considered as several hosts (if the user has a dynamically allocated IP, for example, with access via dial-up connection).
Usability
How easy it is to use a website.
Cookie
A small file, created by the user’s browser (by the command of the software on the web server), containing certain data. As a rule, is used to determine the uniqueness of the user, the time of his last visit, his/her personal preferences.
CTR
Abbreviation for Click-Through-Ratio. The correlation of the number of clicks on the advertising material with the number of their impressions to visitors. Expressed as a percentage.
Flash
Additional free Browser module (plug), developed by Macromedia, which allows to browse web pages and its content in Flash format. This format allows to display vector graphics (which are easily scaled to any size), can reproduce sound, etc. Sites made on the basis of Flash, can look very interesting and artistic, but they are poorly indexed by search engines.
Page Rank
The algorithm for calculating the credibility of the web page, as well as the level of authority shown in numerical terms.
Pay-per-Click, PPC
This is a method of payment which is not for how many impressions the ad received, but for the number of clicks, received by the ad. PPC-search engines have contracts with conventional search engines, and when a user makes a request to the search engine, together with the usual results on the page, he/she gets few links from the PPC-system, which correspond to this query. This makes a profit for traditional search engines -and significantly expands the scope of PPC-systems.
SEO
Search engines optimization. Search engine optimization of the website in order to obtain high places in results for a given request.
SERP
Search engine result page. The page of search results, issued at the request of the user to the search engine.
Type-in traffic
Method of getting to the site when the user manually enters a web site address in the URL field of browser.
URL
Uniform Resource Locator - a unique Internet address of a web page or any other Internet resource.
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